Web Forum

PHI mHealth Boot Camp
Wednesday, August 29, 2012 | 11:00 AM to 12:30 PM Pacific

Mobile phones are now the most widely used communication technology in the world. They continue to spread at an exponential rate - particularly in developing countries. This expansion provides unprecedented opportunities to apply mobile technology for health.

What is mHealth and how can it be applied to public health research and practice? How are mobile devices being used for health around the world? Join our mHealth Boot Camp for an overview of how mobile is changing the delivery of health information and care.

The Web Forum will:

  • Provide an overview and current data of mobile phone usage globally and in the US
  • Define mHealth and related terms (mobile health, eHealth, telehealth, wireless health)
  • Review device features and capabilities leveraged for mHealth (SMS, texting, text-messaging, QR codes, short codes, location-based services, bluetooth, sensors)
  • Outline the mobile telecommunications ecosystem, including service providers and vendors and how these affect mHealth
  • Show examples of innovative global and local mHealth interventions
  • Offer strategies on how to do determine if mobile is appropriate for your program or intervention
  • Discuss how to get started planning mHealth, find data, vendors, developers, etc







    Iana Simeonov
    mHealth Program Manager
    UCSF School of Medicine
    Principal Investigator
    Public Health Institute
    San Francisco, CA

    Iana SimeonovIana Simeonov is responsible for insights and innovation in mobile and wireless technology for medical research and practice at the UCSF School of Medicine and a Principal Investigator at the Public Health Institute. Her focus is on technology in public health, particularly for underserved audiences and non-English-speaking audiences. Other areas of expertise include consumer research, social marketing, branding, and using mobile and social channels. Ms. Simeonov has developed and launched SMS campaigns, online games, apps and produced digital and mobile tools for public health programs and projects nationwide. (https://twitter.com/Iana_Simeonov)

    Andrew Broderick
    Research Program Director
    Center for Innovation and Technology in Public Health
    Public Health Institute
    Oakland, CA

    Andrew BroderickAndrew Broderick is a research program director at the Center for Innovation and Technology in Public Health (CITPH). Current projects in the mobile health field include a HRSA-funded collaboration with Mathematica Policy Research to conduct a two-year national evaluation of the text4baby program among
    low-income, underserved women. CITPH also has a grant from the McKesson Foundation to evaluate the effectiveness of a text-based messaging intervention among a largely Hispanic adult population, newly diagnosed with type-2 diabetes. Andrew has also conducted a review of the mHealth landscape in addressing maternal and newborn health in low and middle income countries and opportunities for advancing the role of mobile technology in promoting improved health outcomes related to MDGs 4 and 5. (http://citph.org/)


    Bethany Young Holt
    Coalition Advancing Multipurpose Innovations
    Public Health Institute

    Bethany Young HoltDr. Bethany Young Holt is a Principal Investigator (PI) with the Public Health Institute and directs the Coalition Advancing Multipurpose Innovations (CAMI). CAMI is an international coalition of reproductive and sexual health researchers, clinicians, advocates, and donors working to advance the development and introduction of technologies that simultaneously address multiple reproductive health needs, namely unintended pregnancies, sexually transmitted infections, including HIV, and other reproductive tract infections. Dr. Holt has a broad background in sexual and reproductive health epidemiology and prevention in the US and in Africa, including multi-level analyses, social determinants of health, microbicide acceptability and market research. (www.cami-health.org)


The following documents are PDF versions of the speakers’ presentations and are intended to be used for reference only.

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Simeonov and Broderick/Public Health Institute


The following websites provide important background information that can enhance the Web Forum experience.

Global Observatory for eHealth, Survey 2009 figures | World Health Organization


We would like to take this opportunity to thank:

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Public Health Institute