Web Forum

Talking about Health in All Policies
Wednesday, October 2, 2013 | 11:00 AM to 12:15 PM Pacific

Increasingly, communities throughout the United States are adopting a Health in All Policies framework as they pursue intersectoral, collaborative approaches to improving health by incorporating health considerations into decision-making across all policy areas. This work requires frequent communication with health and non-health partners, funders, and political leaders, many of whom are new to this approach.

In this Web Forum, Berkeley Media Studies Group will talk about how organizations can develop and refine their messages to support Health in All Policies and make the case for why Health in All Policies is essential to help protect physical and fiscal health, advance community engagement, and build relationships across government sectors.

Berkeley Media Studies Group has expertise in working with community groups, journalists and public health professionals to use the power of the media to advance healthy public policy.

On this Web Forum, the Berkeley Media Studies Group will discuss how to:

  • Identify the key components osf developing an effective message;
  • Shift your communications lens from individuals to the social determinants of health; and
  • Develop answers to difficult questions about Health in All Policies.






    Lori Dorfman, DrPH
    Berkeley Media Studies Group
    Public Health Institute
    Berkeley, CA

    Lori Dorfman, DrPH Lori Dorfman, DrPH, directs Berkeley Media Studies Group (BMSG), a project of the Public Health Institute. BMSG works with community groups and public health professionals so they can be strong voices for establishing healthier communities. Dr. Dorfman oversees BMSG’s research, media advocacy training and strategic consultation for advocates, and education for journalists. Find Dr. Dorfman’s publications on www.bmsg.org. (http://bmsg.org and www.phi.org)

    Ingrid Daffner Krasnow, MPH
    Strategic Communications Specialist
    Berkeley Media Studies Group
    Public Health Institute
    Berkeley, CA

    Ingrid Daffner Krasnow, MPH Ingrid Daffner Krasnow provides media advocacy training and technical assistance to public health advocates nationwide. Since joining BMSG in 2008, she has helped develop strategic media advocacy plans for BMSG clients working on issues ranging from nutrition and physical activity to intimate partner violence to language access in the health care system. Her research interests include framing of women's health issues in the media and improving health communication to support non-native English speakers. (http://bmsg.org and www.phi.org)

    Julia Caplan, MPP, MPH
    Program Director
    Health in All Policies Task Force
    Public Health Institute
    Sacramento, CA

    Julia Caplan, MPP, MPH Julia Caplan is the program director for the Health in All Policies Task Force, a collaboration between the Public Health Institute, the California Department of Public Health, and the California Strategic Growth Council.

    Ms. Caplan has twenty years’ experience in community building, social change, management, and public policy leadership. She has worked to support youth leadership, reproductive rights, economic security for seniors, and protections for consumers of financial products. Ms. Caplan was a fellow in the Women’s Policy Institute in 2009-2010, and holds masters’ degrees in public policy and public health from the University of California, Berkeley. (www.sgc.ca.gov/hiap and www.phi.org)


    Linda Rudolph, MD, MPH
    Center for Climate Change and Health
    Public Health Institute
    Oakland, CA

    Linda Rudolph, MD, MPHDr. Linda Rudolph works at the Public Health Institute on Health in All Policies, Climate Change and Health, and Healthy Communities. She previously served as Deputy Director, California Department of Public Health, Center for Chronic Disease Prevention and Health Promotion; in that role, she served as the founding chair of the California Health in All Policies Task Force and the California Climate Action Team Public Health Work Group.

    Dr. Rudolph has also worked as the Health Officer and Director of Public Health for the City of Berkeley, and the Chief Medical Officer for Medi-Cal Managed Care. Dr. Rudolph received her MD from the University of California, San Francisco, and an MPH from UC Berkeley. She sees climate change as the most significant public health challenge of the 21st century. (www.climatehealthconnect.org and www.phi.org)


The following documents are PDF versions of the speakers’ presentations and are intended to be used for reference only.

Dorfman and Krasnow/Berkeley Media Studies Group



The following documents provide important background information that can enhance the Web Forum experience.

Health in All Policies: A Guide for State and Local Governments


We would like to take this opportunity to thank:

The California Endowment Public Health Institute Logo

The California Endowment

Public Health Institute