Joint Center Place Matters


Using Social Media Tools to Support CEED Program Strategies
Friday, September 23, 2011 | 1:00 pm – 2:00 pm Eastern

Joint Center for Political and Economic Studies/Joint Center Place Matters

It is an accepted fact that President Obama’s campaign was a stellar success due in large part to his strategic use of Facebook and YouTube. The high cost of traditional media (i.e., television, radio, and newspapers) and its limited scope in terms of providing real time information, has reduced its effectiveness in a world that requires instantaneous information. As a result, it has now become general business practice for organizations to use social networking tools as part of their strategic plan to deliver messages to the public. Toward this end, it is critically important for organizations to become familiar with new media tools and determine how they may be used enhance their work.

The purpose of this Webinar is to provide an overview of Social Media (or Social Networking), as well as demonstrate how CEED committees may use certain tools to support and strengthen their programs. The Webinar will outline some of the fundamental social media principles the committees may use in their work moving forward, and also discuss which tools are most effective and why.

At the end of this Webinar, participants will:






    Nehanda Lindsey, CMP, MIB, MS
    Senior Program Manager
    CommonHealth ACTION
    Atlanta, GA

    Nehanda LindseyNehanda is a Senior Program Manager with CommonHealth ACTION, where part of her role includes supporting projects through the use of Web-based tools, interactive video, and social media. She also works with providing technical assistance to the PLACE MATTERS teams, particularly in the areas of project management, communications, community engagement, and Internet strategies. (


    Kendall Alexander
    Project Coordinator
    Health Policy Institute
    Joint Center for Political and Economic Studies
    Washington, DC

    Kendall AlexanderKendall is a Project Coordinator for the Health Policy Institute at the Joint Center for Political and Economic Studies. Her main duties include managing HPI's web presence via their website and Facebook pages, as well as provided project support in other areas. Her duties have now expanded to providing technical assistance to PLACE MATTERS teams regarding using the Map4Change project. ( and

    Star Tiffany
    Program Communications Specialist
    Public Health Institute
    Oakland, CA

    Star TiffanyStar Tiffany is a Program Communications Specialist at the Public Health Institute (PHI). Star has been actively involved in the creation and evolution of Public Health Institute’s Dialogue4Health (D4H) social network. She also coordinates and plans Web Forums both within PHI and with partners such as Joint Center. In addition, she helps manage the D4H Community, Twitter, and Facebook pages. ( and


The following documents are PDF versions of the speakers’ presentations and are intended to be used for reference only.

CEED Webinar Presentation Slides


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