Joint Center Place Matters

Webinar #5

Using Social Media to Promote the Fair Health Movement
Wednesday, September 1, 2010 | 1:30 pm to 2:30 pm EDT

Joint Center for Political and Economic Studies/Joint Center Place Matters

It is an accepted fact that President Obama’s campaign was a stellar success due in large part to his strategic use of Facebook and YouTube. The high cost of traditional media (i.e., television, radio, and newspapers) and its limited scope in terms of providing real time information, has reduced its effectiveness in a world that requires instantaneous information. As a result, it has now become general business practice for organizations to use social networking tools as part of their strategic plan to deliver messages to the public. Toward this end, it is critically important for PLACE MATTERS teams to become familiar with the new media tools.

Building on the learning from Design Lab 12 about Civic Engagement, the purpose of this Webinar is to provide an overview of Social Media (or Social Networking), as well as demonstrate how PLACE MATTERS teams may use certain tools to strengthen civic engagement needed to advance the goals of this initiative. It is important to note that if the Fair Health Movement’s message is to be conveyed on both the local and national level, social media will be a required element of each team’s communications plan. This Webinar seeks to outline some of the fundamental social media principles that teams should understand to determine which tools are most effective and why.

At the end of this Webinar, participants will:


Kendall Alexander
Project Coordinator
Joint Center for Political and Economic Studies, Health Policy Institute






    Nehanda Lindsey, CMP, MIB, MS
    Senior Program Manager
    CommonHealth ACTION

    Nehanda LindseyNehanda is a Senior Program Manager with CommonHealth ACTION, where part of her role includes supporting projects through the use of Web-based tools, interactive video, and social media. She also works with providing technical assistance to the Place Matters teams, particularly in the areas of project management, communications, community engagement, and Internet strategies.

    Star Tiffany
    Program Communication Specialist
    Public Health Institute/Dialogue4Health

    Star TiffanyStar Tiffany is a Program Communications Specialist at the Public Health Institute (PHI). Star has been actively involved in the creation and evolution of Public Health Institute’s Dialogue4Health (D4H) social network. She also coordinates and plans web forums both within PHI and with various partners, including the Joint Center’s Health Policy Institute. In addition, she helps manage the Dialogue4Health Member Community, as well as their Twitter, and Facebook pages.


The following documents are PDF versions of the speakers’ presentations and are intended to be used for reference only.


Webinar #5 Presentation Slides


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