Web Forum

Connecting Prevention to the People: Voter Attitudes, Prevention Messaging and Where the Prevention Fund Stands
Wednesday, May 29, 2013 | 11:30 AM to 1:00 PM Pacific

The Prevention Fund continues to get targeted for cuts: learn the latest developments from DC, and new ways to illustrate the importance of prevention in all our lives. From survey results to field polls, focus groups to messaging, we’ll be discussing how to leverage the groundswell of popular opinion and support for prevention efforts, and how you can achieve maximum impact in your policy and communications efforts. Join us.
During the Web Forum, presenters will:

  • Discuss new prevention messaging including focus groups and survey research conducted for the Trust for America’s Health and the Robert Wood Johnson Foundation;
  • Provide an update regarding the Prevention and Public Health Fund; and
  • Share findings from California’s field poll, and discuss how data and poll findings can be incorporated into legislative outreach and education efforts.





    Laura Segal, MA
    Director of Public Affairs
    Trust for America's Health
    Washington, DC

    Laura Segal, MALaura Segal oversees public affairs, communications, and policy research for Trust for America's Health. She brings more than 15 years of strategic communications experience to TFAH. Prior to joining TFAH, Ms. Segal directed corporate communications for health and technology companies and worked for the Clinton/Gore Campaigns, White House and Administration from 1992-2000 in a variety of communications and political capacities. (http://healthyamericans.org)

    Richard Hamburg, MPA
    Deputy Director
    Trust for America’s Health
    Washington, DC

    Richard HamburgRichard Hamburg is Deputy Director at TFAH. He oversees public policy initiatives, advocacy campaigns, and internal operations and has more than 25 years of experience as a leading health policy advocate. He has led TFAH's efforts to ensure disease prevention is a centerpiece of health reform, and has been instrumental in TFAH's work on obesity prevention, building national pandemic flu and public health emergency response capabilities, and increasing support for public health priorities and budgets. (healthyamericans.org)

    Ann Whidden, MPH
    Public Health Institute
    Oakland, CA

    Ann Whidden, MPHAnn Whidden is Director of Communications at the Public Health Institute, where she leads communications strategy, messaging and framing development and media outreach efforts. She has twenty years’ experience as a health and communications professional, working with progressive corporate and non-profit clients to create compelling strategies that amplify best practices, capture media attention, and inspire action. (www.phi.org)

    Rob Waters
    Chief Communications Officer
    Prevention Institute
    Oakland, CA

    Rob Waters Rob Waters is Prevention Instituteís chief communications officer. He has worked in journalism for more than 30 years with a focus on health, science, mental health, health policy and child and family issues. He covered health, science and biotechnology for Bloomberg News, was a staff writer at Health magazine, a senior editor at WebMD, editor of the Tenderloin Times, a four-language monthly newspaper in San Franciscoís inner-city Tenderloin neighborhood and has written for Mother Jones, Parenting, San Francisco magazine, Readerís Digest, Family Circle, Columbia Journalism Review and other publications. He was awarded fellowships from the University of Maryland Fellowships in Child and Family Policy and the Rosalyn Carter Fellowships for Mental Health Journalism. He continues to write for Forbes.com and other publications. (www.preventioninstitute.org)


    Matthew Marsom
    Vice President
    Public Health Policy and Advocacy
    Public Health Institute
    Oakland, CA

    Matthew MarsomAs Vice President for Public Health Policy and Advocacy for the Public Health Institute (PHI), Matthew works to advance and support the public policy goals of the organization’s domestic and global health programs. He is responsible for designing and implementing strategy for monitoring and influencing public policy, legislation and regulations affecting PHI projects and public health policy relevant to PHI interests. (www.phi.org)


The following documents are PDF versions of the speakers’ presentations and are intended to be used for reference only.

Connecting Prevention to the People: Voter Attitudes, Prevention Messaging and Where the Prevention Fund Stands

Segal/Trust for America's Health


Whidden/Public Health Institute

Waters/Prevention Institute



The organizations listed below have come together to sponsor this important effort:

Prevention Institute Logo Trust For America's Health

Prevention Institute

Trust for America's Health

Public Health Institute Logo  

Public Health Institute